Roku Pro Series LX OLED Hits Amazon: Is 144Hz Worth $1,300?
By Sidra Salman · October 25, 2026 Roku's most advanced TV yet is now on sale. The Roku Pro Series LX OLED, announced in September alongside the company's first OLED lineup, has reached Amazon in two sizes: 55 inches for $1,299.99 and 65 inches for $1,599.99. It is an Amazon exclusive, and it lands in one of the most competitive corners of the TV market — premium OLED, where LG and Samsung have ruled for years. The headline number is 144Hz. The standard Roku Pro Series OLED, which has been selling since September from $999.99, tops out at 120Hz. The LX costs $300 more per size. So the real question is not whether the LX is good — early coverage suggests it is a serious TV — but whether that $300 buys anything you will actually notice. Let us walk through what changed, what stayed the same, and who should pay the premium. What Roku Announced, and What Just Went on Sale Roku entered the OLED market in September 2026 after years of selling affordable QLED sets. The stand...